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WebNov 30, 2024 · From anti-branding to vivid minimalism, here are the top graphic design trends for 2024. 1. Anti-Branding. While ‘anti-branding’ may sound counterintuitive, many brands embrace this trend to demonstrate authenticity and relatability. Branding and visual identity are all around us. Look closely, and you'll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity. Simply put, branding is what other people think—about you, your company, your … See more Visual identity is kind of like a preview of your brand. Each part of your design is a clue that tells the viewer what they can expect. Your … See more A logo is what identifies your brandusing a particular mark, type design, or both. The most effective logos tend to be fairly simple—something viewers will recognize and remember. Every element of your logo contributes to your … See more Text is one of the simpler aspects of identity, but it can be surprisingly expressive. All it takes is a different font, and you can subtly (or not so subtly) change the entire feel of your brand. Most brands choose two … See more Color helps define your brandin a very powerful way. Not only does it make a strong impression on the viewer, but it also creates a sense of unity when used across multiple projects or platforms. Most brands derive their main … See more phoenix to white plains

Visual Branding: The Essential Guide to Building Your Visual Brand ...

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